If you've ever come across the terms graphic manual and brandbook, you may have wondered if they are the same thing. While these documents are often used interchangeably, each serves a slightly different purpose. Let's take a closer look at both and see which one is right for you.
What Is a Graphic Manual?
A graphic manual is a handy guide that provides clear rules for a brand's visual identity. Its main purpose is to ensure that all company materials appear uniform and professional. For example, it includes rules for logo usage, a recommended color scheme with precise color codes, typography, and other graphic elements. It also provides guidelines for print and digital use to ensure consistent brand presentation across all media.
What Is a Brandbook?
A brandbook goes one step further. Not only does it include all the visual elements, but it also defines the values, personality, and mission of the brand. In this way, it helps not only with design but also with the overall communication strategy. In addition to visual identity guidelines, it describes the brand's vision and mission, core values, and communication style. It may also include examples of how the logo and design elements are used in various real-world applications, such as advertising, web design, or product packaging.
What Is the Difference Between the Two?
A graphic manual focuses primarily on the visual aspects of a brand and provides clear guidelines for design.
On the other hand, a brandbook covers the strategic side of the brand. While the graphic manual is mainly useful for graphic designers, printers, and marketers, the brandbook serves the entire team responsible for building and communicating the brand.
So, Which Document Should You Choose?
If you're primarily concerned with maintaining your brand's visual consistency and don't want to focus on the details of its long-term strategy, a graphic manual may be the right choice for you.
However, if you're looking to build a strong brand with a clear vision and values that resonate with your target audience, a brandbook is a better investment. This document serves as the foundation for consistent and authentic brand communication at all levels.
Conclusion
A properly defined visual identity is crucial for the success of any brand. A graphic manual ensures consistent design, while a brandbook provides a cohesive picture of the brand, including its mission and values.
Although neither document is strictly necessary, investing in a brandbook is worthwhile if you want to build a brand for the long term. It will not only assist with design but also with overall strategy. Whether you choose one or the other, BrandCloud will make sure all information is centralized in one place, with everyone having access to what they need.
